Privacy Policy

Last Update: This Privacy Policy was last updated on May 14, 2015.

Mighty Bright®, a division of Gold Crest, LLC, a California limited liability company (“Mighty Bright”), is committed to respecting the privacy rights of its customers, visitors, and other users of the Might Bright website. Mighty Bright created this Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use this website, and to demonstrate Mighty Bright’s commitment to fair information practices and the protection of privacy. 
Mighty Bright reserves the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on this website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on this website.  By using the website, you are accepting the practices described in this Privacy Policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the Privacy Policy whenever you visit the Site to make sure that you understand how any personal information you provide will be used.

Types of Information Collected

(a) Traffic Data Collected. Mighty Bright automatically tracks and collects the following categories of information when you visit this website: (1) IP addresses; (2) domain servers; (3) types of computers accessing the website; (4) types of web browsers used to access the website; (5) access times; (6) browser language settings; (7) operating system used; and (8) accessed pages (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on this website. Mighty Bright also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit this website.  Cookie and tracking technology are also useful for gathering information such as browser type and operating system, tracking the number of visitors to the website, and understanding how visitors use the website. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. You can use your browser settings to instruct your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies you may not be able to use all portions of the website.
(b) Personal Information Collected. In order for you to access certain services and to purchase products that Mighty Bright offers on this website, Mighty Bright requires you to provide certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.  

Uses of Information Collected

(a) Use of Information. Mighty Bright uses Contact Data to send you information about Mighty Bright products and services, or promotional material from some of Mighty Bright’s partners, or to contact you when necessary. Mighty Bright uses your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. Mighty Bright uses your Demographic Data to customize and tailor your experience on this website displaying content that Mighty Bright thinks you might be interested in and according to your preferences. 
(b) Sharing of Information.  Mighty Bright shares certain categories of information it collects from you in the ways described in this Privacy Policy. Mighty Bright shares Demographic Data with advertisers and other third parties only on an aggregate (i.e., non-personally-identifiable) basis. Mighty Bright also shares Contact Data and Financial Data with its business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to operation of this website. Those business partners have all agreed to uphold the same standards of security and confidentiality that Mighty Bright promises to you in this Privacy Policy, and they will only use your Contact Data and other Personal Information to carry out their specific business obligations to Mighty Bright. If you do not want us to share your Contact Data with any third parties, please email us at or select the “opt out” box in the online forms, but please understand that such a request will likely limit your ability to take advantage of all of the features and services offered  on this website. In addition, Mighty Bright maintains a procedure for you to review and request changes to your Personal Information; this procedure is described below.  Third-party websites or services linked to the website are not covered by this Privacy Policy. These websites may collect personally identifiable information about you and place a cookie on your browser. Mighty Bright is not responsible for the privacy practices of the third-party websites and companies or what they do with your information. You should make sure their privacy policies are acceptable to you.
(c) User Choice Regarding Information. You may choose not to provide Mighty Bright with any Personal Information. In such an event, you can still access and use much of the website; however you will not be able to access and use those portions of the website that require your Personal Information including portions necessary to be able to make purchases.

Confidentiality and Security of Personal Information. 

Except as otherwise provided in this Privacy Policy, Mighty Bright will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect Mighty Bright rights or property; or (c) enforce Mighty Bright’s Terms of Use. Your Personal Information is stored on secure servers that are not accessible by third parties. Mighty Bright provides you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser. 

Ability to Access and Update Information

Mighty Bright maintains a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile on the website. Through your personal profile you may: (a) review and update your Personal Information that Mighty Bright has already collected; (b) choose whether or not you wish for Mighty Bright to send you information about Mighty Bright, or promotional material from some of Mighty Bright’s partners; and/or (c) choose whether or not you wish for Mighty Bright to share your Personal Information with third parties.

Lost or Stolen Information

You are solely responsible for safeguarding the secrecy of your password.  You must promptly notify Mighty Bright if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, Mighty Bright will remove that credit card number, user name, or password from your account and update Mighty Bright’s records accordingly.

Public Information

This website may contain links to other websites.  Mighty Bright is not responsible for the privacy practices or the content of such websites.  Mighty Bright also may make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information.  Mighty Bright has no control over its use and you should exercise caution when deciding to disclose your Personal Information.